With the popularity of subcompact cars like the Honda Fit, Nissan Versa, Chevrolet Aveo and the next small Chrysler that will be produced by Nissan, Ford and will reply by 2010 its new Fiesta. This newcomer in the niche car category B is very close to the concept Ford Verve, presented as part of the show in Detroit in 2008. Ford describes this car as being more refined than the Fit, while providing a more practical than the Versa.

Several names were considered for the American version, but the monks Ford decided to sell the whole car as the Fiesta, a name well known Ford since 1976; And the first version of the Fiesta remarkably successful and Ford wants to offend the feat. Sharing its platform and an important part of its components with the Mazda2, the Fiesta will arrive in its concession in the autumn Europe.

Sold configured version 3 and 5 door hatchback, it will probably be powered by the 4-cylinder Duratec 1.6 liter developing 105hp. Two transmission will be available to deliver power to the front wheels, 5-speed manual or standard 4-speed automatic optional. A 4-door sedan version is currently in progress for Asian markets and North American.